The official kick-off meeting of GeneBEcon project was a 2-day event held in Malmö (Sweden) on September 19th and 20th. The first day took place at the Malmö Arena Hotel and the second day at the Swedish University of Agricultural Sciences (SLU). Representatives from all organisations involved in the consortium, as well as from the European Commission participated in the meeting.

The objective of the meeting was to lay the foundations for the GeneBEcon project, in order to get the project off the ground and officially get started on the proceedings for the implementation of the activities planned.